The Egyptian Theatre, in Coos
Bay, is making great progress. Earlier
this week the marketing study, by Herb Stratford of Historic Theater
Consultants/Mary Bosch of MarkeTek, was released to the public, identifying a sustainable mix of live
performance and a range of films that can fill a niche in the Coos County/South
Coast region. This will enable the theatre
to again serve its fans and rebuild back the audience that it lost in March 2011
when the doors were closed following the issuance of a structural report that
result in a “dangerous building” designation.
Since then the City, which owns
the building, and its partners the Egyptian Theatre Preservation Association,
have been working hard behind the scenes to craft a new future for this gem of
a structure. In addition to Herb and myself,
they have brought in new fund-raising talent in the form of Cascadia
Consultants and most critically a soon-to-be finalized contract with an engineering firm that
will revisit the structural issues. A big problem with the first structural
report was that it envisioned a fully-rehabilitated building capable of putting
on large scale Broadway-style shows, multiple green rooms, all new systems and mechanical
improvements, plus a full code upgrade.
That would all be nice, but much of it isn’t necessary or, in light of
the marketing study, logical. Instead the Egyptian is now
looking to a phased rehabilitation and the first phase is simply to get the doors
back open, put the public back inside this incredible auditorium, let them enjoy the "Mighty Wurlitzer" once again, and re-tool the unfortunate perception that the
building is beyond repair. As a recent
article in the local paper reports, that shouldn’t be too expensive to
accomplish and we are hoping to have those doors back open by mid-2013. (see
the article at http://theworldlink.com/news/local/egyptian-could-open-in-a-year/article_563ddfe0-b667-11e1-b22a-001a4bcf887a.html)
On other fronts, the City is
studying the drainage problem that led to fears of the lobby flooding and the
ugly sandbags on the street, a paint and patch façade upgrade that will give give the building
a cleaner appearance and correct some damage. Plus there is a REALLY nifty fund-raising concept floating around that will just have to check back to hear about!
The Egyptian is coming back… count on it. Well Done Coos Bay!
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